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Will HTML5 Influence Your Landing Page and SEO

Posted on 12 May 2010

Because Steve Jobs has made clear that HTML5 is the way to go in the future,  HTML5 becomes the hot topic even though it is still in draft stage. Some affiliates are concerned with whether the new standard will affect their landing page performance (especially the website position in Google).  Uncertainty arise from inadequate information, so I provide general information about HTML5.

What is HTML5?

According to the definition of Wikipedia, HTML5 “is the proposed next standard for HTML 4.01, XHTML 1.0 and DOM Level 2 HTML”. It aims to reduce the need for proprietary plug-in-based rich internet application (RIA) technologies such as Adobe Flash, Microsoft Silverlight, and Sun JavaFX. This means you do not need to install Shockwave Flash plugin to see Flash video or play Flash games. Let me show you one example of HTML5 source code:

<html> <head>
<title>Jack Cheung HTML 5 Sample Source Code</title>
</head>
<body>
<header>
<h1><a href="http://blog/">HTML 5 Sample</a></h1>
</header>
<section>
<article>
<h2><a href="/test-page/">
Test 1</a></h2>
<p>Text here</p>
</article>
</section>
<nav>
<ul>
<li><a href='/blog/2010/04/'>April 2010</a></li>
<li><a href='/blog/2010/03/'>March 2010</a></li>
<li><a href='/blog/2010/02/'>February 2010</a></li>
<li><a href='/blog/2010/01/'>January 2010</a></li>
</ul>
</nav>
<footer>
<p>Copyright 2010 Jack Cheung</p>
</footer>
</body>
</html>

When you see the sample source code, HTML 5 adds several new elements:

* header: The page header shown on the page; not the same as the head element.
* section: A part or chapter in a book, a section in a chapter, or essentially anything that has its own heading in HTML 4.
* article: An independent entry in a blog, magazine, compendium, and so forth.
* nav: A collection of links to other pages.
* footer: The page footer where the fine print goes; the signature in an e-mail message.

Will HTML5 Influence Your Landing Page and SEO?

Based on the the source code, affiliates do not need to worry about HTML5 which affects their landing pages. In my opinion, HTML5 bring the following benefits to your landing page and SEO:

1. Your landing page can add more interactive videos without slowing down your page. Right now, if you add videos into you page, you need to add <embed></embed>and <object></object> tags, which are pretty long.  Also, it will affect the page loading speed. HTML 5 simplifies coding by using <video>tag to display video.

2. As you see source code, HTML 5 has plenty of new elements which effectively make it easier to structure pages. Moreover, such new elements provide more control to browsers as to how the web pages are displayed. I believe that Google will be aware of how the people write the content for each of element when HTML5 is adopted.

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