Unlike Facebook, LinkedIn is a social media network where business guys (such as vice presidents, chief executives, senior managers) can focus on building and maintaining the professional network. In additional, most of job hunters and recruiters always use LinkedIn to search for highly qualified candidates. Recession has touched us all, but you can get the job opportunity if you can create strong profile with keywords to attract recruiters.
In this article, I will show you how your profile can rank higher in LinkedIn search engine. So more job hunters and recruiters can find you easily via LinkedIn search engine.
LinkedIn search optimization is similar SEO. Luckily, it is not that complex. To improve your ranking from the LinkedIn Search, you need to place certain keywords through 2 main areas of your profile.
From my several experiment, Headline is not the main factor that affects the ranking of LinkedIn Search. But you cannot miss it. When you write the headline, make sure add your keyword in somewhere. Also, you should write the simple and clear headline which can easily tell the recruiters who you are. And they will be interested in clicking your profile and knowing more about you.
2. Current & Past Work Experience
LinkedIn puts much more weight on this part. So it is important to include certain keywords in your current & past work experience.
After you have edited your current & past work experience, LinkedIn can update the ranking immediately. And you can check and optimize your current & past work experience until your profile reaches the first page of LinkedIn Search.
I notice some people place lots of keywords at your current & past work experience. Even though they can reach higher ranking, it will affect their reputation. Let say if a recruiter checks your profile which has one specific keywords repeating for 10 times, he may feel that your profile is kind of spam and is not professional. He may ignore you. And you will lose the opportunity. So I recommend you create the polish profile.
Once you spend some time to optimize your profile, your profile will be enhanced and you can interact with more recruiters. And I hope that you have found this strategy useful. If you have any questions and comments, please leave them below. And please feel free to share this tutorial with your friends.